Comedy Icon Jerry Seinfeld to Lead Its Fall ’22 Campaign

Keith's fan base spans the globe, but is rooted in founder Ronnie Figg's hometown of Queens, NY.

To showcase its latest Fall 22 collection, the powerhouse brand recruited an urban icon to appear in the campaign: Jerry Seinfeld.

The comedy legend was photographed for Keith by acclaimed photographer Mark Seliger, selected from the Fall ’22 line.

From a footwear perspective, the brand confirmed in an email to FN that the Nikes that Seinfeld wears in the campaign are Keith Friend friendly.

And family collaborations (like the Air Force 1 and Nike Air Maestro 2) come from Figo's personal archive.

And also the comedian - a well-known New York Mets fan - dressed Keith and Clarks for the New York Mets Wallabies in the campaign.

For the brand's Fall 22 line, Keith & Figg will provide a selection of footwear with well-known partners.

As is the New Balance Made in USA 990V silhouette - specifically the V2 and V3. The look will be given by the Keith color palette used in the collection.

The collection will also feature an additional 8th cent by Ronnie Fieg for an original Clarks look.

This fall, two new Brecon colorways will be available in brown and olive tones, finished with nubuck uppers and classic crepe soles.

In addition to footwear, Keith's Fall '22 line includes original clothing and accessories.

According to Keith, the range feels like an evolution of the brand, introducing new product categories and fabric designs.

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